S.Coups surprised fans at the F1 race. He attended as BOSS brand global ambassador. Meanwhile, he also just debuted a new song with Mingyu.
SEVENTEEN's leader, S.Coups, just gave CARATs a major surprise by popping up at the Formula 1 United States Grand Prix in Austin, Texas.
His unexpected appearance sent the fandom into a frenzy, proving once again that his charm is absolutely magnetic. So, what exactly made this particular event so special? Let's dive in.
Source: Instagram/boss
S.Coups Makes a Dashing Appearance at F1
In a move that thrilled both K-Pop and racing fans, S.Coups made a stunning appearance at the Circuit of the Americas in Austin, Texas, during the F1 weekend. He was present for the Sprint and Qualifying sessions and also attended the main Grand Prix race on Sunday, October 19th.
The idol was seen in the paddock of the Aston Martin Aramco Formula One Team, not just as a spectator, but in his official capacity as a Global Brand Ambassador for the luxury fashion house, BOSS. Dressed in sophisticated, sleek attire from the brand, he exuded a powerful and confident aura that perfectly blended the worlds of high fashion and high-octane sports.
Fans were quick to flood social media with their excited and adoring reactions. The sight of S.Coups in such a global and prestigious setting left many in awe. On online communities like theqoo and X (formerly Twitter) netizens couldn't stop gushing.
"Wow, natural light is the best."
"He looks like a movie still."
"Young CEO vibe."
"Somehow it suits him ă ă ă ."
"Iâm an F1 fan, and Iâm jealous of Coups-ssi."
"BOSS truly came to coups at the right time, at the right place, like itâs all fated. honestly if the brand comes earlier when he was still in his coocoon, it might not make as much impact⊠but coups is growing his wings, and BOSS is picking the most beautiful pair for him."
Following his F1 schedule, he even hopped on Weverse Live to connect with fans, further solidifying the special moment.
"I'm here at the F1 track with BOSS. I'm very interested in and like F1, having watched movies and documentaries about it, so I'll enjoy watching today. Alonso, fighting!" said S.Coups.
S.Coups Solidifies His Role as Brand Ambassador for BOSS
This high-profile appearance didn't come out of nowhere, it was a powerful continuation of his official role. S.Coups was first announced as a Global Brand Ambassador for BOSS back in April 2025.
"The values of BOSS deeply resonate with my music activities. Iâm excited to be able to share my energy and passion for fashion," he shared his excitement at that time.
To mark the announcement, BOSS released their first collaborative photos, featuring the idol in a beige-toned jacket and slacks, radiating a soft yet classic charisma.
His role has since expanded, with S.Coups taking a central position in BOSS's 2025 Fall/Winter 'Be The Next' campaign. This campaign highlights the brand's philosophy alongside next-generation leaders from various fields.
In the campaign film, S.Coups is seen moving unwaveringly toward the light, styled in the rich tones and luxurious fabrics of the new collection. He perfectly embodies the campaign's message of passion and strength.
Elaborating on the theme to Harper's Bazaar Korea, he shared, "To me, âBe the Nextâ means being honest with yourself, working tirelessly, and inspiring others through that journey. In the end, what truly matters is the journey, the growth, and the mark you leave behind."
Beyond his endeavors with BOSS, S.Coups has been busy with his primary craft: music. He recently made his official sub-unit debut with fellow SEVENTEEN member Mingyu. And for CARATs eager to see him perform live, there's plenty to look forward to, as SEVENTEEN is currently in the midst of their extensive U.S. leg of the 'FOLLOW' world tour, with upcoming concerts in cities like Austin, Sunrise, and Washington, D.C.
Source: Allkpop, theqoo, BOSS, Instagram/fastpapermag, dispatch.kr
No scandals, just solid work. This is how you maintain a good celebrity image.
He really embodies what a true BOSS should look like, classy, confident, and hardworking! I love how he stays out of drama and just shines through pure talent and effort