Augment
Technology-enabled private-markets platform offering marketplace access, pricing data and end-to-end transaction support for qualified investors and sellers.
- Highest 2026 tier: Tier I
- Private-markets marketplace and financial-services platform
- Secondaries & Liquidity Solutions Advisory
Overview
Augment Markets operates a private-markets technology platform focused on access to venture-backed and pre-IPO companies. Its marketplace is designed for institutional and accredited investors and for eligible holders seeking liquidity.
The group combines software and data services with affiliated brokerage and investment-advisory entities. Public disclosures distinguish the technology company from the regulated entities that provide securities and advisory services.
Augment is included in one 2026 Advisory Ranking category. The highest recorded classification is Tier I.
Firm facts
| Legal name | Augment Markets, Inc. |
| Founded | 2022 |
| Firm type | Private-markets marketplace and financial-services platform |
| Principal offices | Austin, Texas |
| Primary focus | Pre-IPO access, data and transaction execution |
| Co-founder and chief executive officer | Noel Moldvai |
| Highest 2026 Advisory Ranking tier | Tier I |
Principal activities
Private-marketplace access
Transaction discovery and execution support for eligible buyers and sellers.
Pricing and research
Private-company pricing data, market information and educational resources.
Advisory and brokerage
Regulated services through affiliated entities where applicable.
Augment works with clients on assignments that may combine strategy, specialist analysis, implementation support and organizational adoption. The precise scope depends on the mandate, sector, geography and client requirements.
Sector and mandate coverage
Client and participant coverage
- Accredited investors
- Institutional investors
- Private-company shareholders
- Wealth advisers
- Family offices
- Private-market participants
Transaction and mandate types
- Pre-IPO secondaries
- Direct share sales
- Special-purpose vehicles
- Marketplace transactions
- Private-company access
- Cash-management workflows
Market position
Augment is positioned as a private-markets marketplace and financial-services platform. Its market role reflects the combination of pre-ipo access, data and transaction execution, participant access, transaction workflow and the regulatory framework applicable to its services.
Distinctive focus: Integrates a consumer-oriented interface with affiliated broker-dealer and registered-investment-adviser services.
Competitive context
Augment competes with digital marketplaces, broker-dealers, fund-secondary advisers, investment platforms and private-market data providers. The relevant peer set changes according to asset type, investor eligibility, ticket size, geography, issuer involvement and whether the service is advisory-led, broker-led or self-directed.
Comparable firms are selected according to overlap in business model, client segment, service coverage, geographic activity and mandate profile. Inclusion does not imply equivalence in scale, ranking or market position.
Leadership
| Person | Current position | Institutional background |
|---|---|---|
| Noel Moldvai | Co-Founder and Chief Executive Officer | Product and company strategy |
| Adam Crawley | Co-Founder and President | Private-market trading and commercial leadership |
| Cyrill Wiget | Managing Director; CEO of Augment Capital and Augment Advisors | Regulated brokerage and advisory businesses |
Leadership information reflects the public sources reviewed for this profile. View the firm’s website ↗
Corporate and regulatory information
Augment Markets, Inc. is a technology company. Brokerage services are offered through Augment Capital, LLC, a FINRA and SIPC member; investment-advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser.
View registered-entity details
| Technology company | Augment Markets, Inc. |
| Broker-dealer | Augment Capital, LLC |
| Broker-dealer status | FINRA / SIPC member |
| Investment adviser | Augment Advisors, LLC |
| Primary jurisdiction | United States |
Principal offices
- Austin, Texas
Rankings and recognition
Ranking inclusion is editorially determined. The existence or maintenance of a Wiki profile does not influence ranking eligibility, tier or position.
Related Economy analysis
Selected Economy Markets articles providing context for the firm’s advisory environment:
- Middle-Market Private Equity: Returns, Scale and Manager Selection
- Private Equity Technology Due Diligence in the AI Era
- The Silent Reshuffle of the Advisory Market
Related institutions and subjects
Sources and data transparency
The profile is based on the following publicly available institutional, regulatory and editorial sources:
- Augment — platform and product information.
- Leadership team — founders and current executives.
- Disclosures — regulated entities and risk disclosures.
- Advisory Ranking — Top 20 Secondaries & Liquidity Solutions Advisory 2026 — inclusion and tier classification.
